Acquia Web Governance Search Engine Optimization (SEO) identifies highlights SEO issues that exist across website pages and assigns a priority level. Select any issue for a summary of the recommendation. This allows your team to locate specific issues and improve them for a better SEO score. The platform provides guidelines on how to improve search engine ranking and other optimization opportunities.
Setup
Web Governance SEO is included in all packages. It requires no setup.
Priority rankings
This section provides an explanation for the priority levels assigned to SEO issues.
High priority alerts: These issues are rated as high priority:
Missing H1
The H1 header tag is typically the first header tag visible on a page. In order to make it stand out, H1 tags are formatted differently from other page tags. When search engines crawl pages, H1 tags are used to help accurately identify their content. Also, visitors are better able to navigate web pages that feature H1 tags. Having no H1 tags on a page makes it difficult for search engines to crawl your content with accuracy and for your visitors to navigate your content, negatively affecting SEO.
Title found on more than one page
Title tags allow both users and search engines to quickly understand what content they can expect to find on a page. More than one title tag on a page may confuse search engines and users as to the contents of a page, and therefore harm SEO.
Missing title
Title tags allow both users and search engines to quickly identify what content they can expect to find on a page. Pages with no title tag can therefore adversely affect search engine rankings and the user click-through rate from search results. The recommendation is to always include a title tag that clearly communicates what the page is about.
Medium priority alerts: These issues are rated as medium priority:
Images missing ALT
As search engines cannot ‘‘see’’ images on web pages the way we can, an image with a missing ALT tag can cause the site to be ranked lower due to unintended keywords, or not being ranked at all. ALT tags on images should describe the image as accurately as possible.
Missing ALT tags for images can also have a negative impact on the level of ADA compliance on the website. Visitors who use assistive technologies such as screen readers rely on ALT tags to navigate and understand the website content.
A page may be perceived as being ‘’thin’’ by search engines if it does not contain a certain amount of content. While there is no clear rule as to the amount of content a page should have, it is advisable to have a minimum of 300 words.
Multiple H1 on page
H1 tags allow both users and search engines to quickly understand what content they can expect to find on a page. A page with more than one title tag may confuse search engines and users as to the contents of a page, and can affect the SEO. Use only one Header 1 per page to increase SEO.
Missing subheadings
Subheadings allow both users and search engines to quickly identify what content they can expect to find on a page. A site with no subheadings can receive a lower search engine ranking and a low click-through rate from search results. Always include subheadings to identify specific sections of content and increase SEO.
(Identical) H1 found on more than one page
H1 tags allow both users and search engines to quickly identify what content they can expect to find on a page. A site with more than one page that has the same H1 tag may confuse search engines and negatively impact your rankings and your click-through rate from search results. Make all of the H1 tags across the domain unique and relevant to the on-page content to increase SEO.
Low Priority Alerts: These issues are rated as low priority:
Too short META description
Meta descriptions are important as they help users and search engines identify what content they can expect to find on a page. A short meta description may not contain enough characters to effectively communicate the content of a page accurately, and this can negatively impact SEO.
Too many internal links
Search engines use links to determine how relevant a page is to specific search criteria. It is therefore important to ensure that all of your internal links are useful for your visitors. While no absolute rule exists as to how many internal links a page should contain, it is advisable not to overload a page with internal links and to make sure all of your internal links are appropriate to the site content.
Too long URL
URL length is listed as #46 in Google’s top 200 ranking factors. Although there is no exact rule as to how long URLs should be, shorter URLs tend to rank higher on web searches. Shorter URLs benefit users as they are clearer and more attractive when copied in full.
Too long META description
In order to display fully in search engine results, it is generally considered best practice to keep meta descriptions between 150-160 characters. Meta descriptions that are longer than this can run the risk of containing text that provides no added value to users and search engines, and negatively impact your SEO. The recommendation is to keep meta descriptions below 160 characters where possible.
Technical SEO Issues: This section provides an overview of technical issues that may be harmful to your SEO. The issues listed here require manual review to determine if they need to be fixed.
Pages with - No index
Pages with a no-index tag are listed here for review. As we cannot determine through scanning whether pages have been given a no-index tag intentionally, these results must be manually reviewed to see if any remedial action is required.
Links with - No-follow
Pages with a no-follow tag are listed here for review. As we cannot determine through scanning whether pages have been given a no-follow tag intentionally, these results must be manually reviewed to see if any remedial action is required.
Acquia Web Governance Search Engine Optimization (SEO) identifies highlights SEO issues that exist across website pages and assigns a priority level. Select any issue for a summary of the recommendation. This allows your team to locate specific issues and improve them for a better SEO score. The platform provides guidelines on how to improve search engine ranking and other optimization opportunities.
Setup
Web Governance SEO is included in all packages. It requires no setup.
Priority rankings
This section provides an explanation for the priority levels assigned to SEO issues.
High priority alerts: These issues are rated as high priority:
Missing H1
The H1 header tag is typically the first header tag visible on a page. In order to make it stand out, H1 tags are formatted differently from other page tags. When search engines crawl pages, H1 tags are used to help accurately identify their content. Also, visitors are better able to navigate web pages that feature H1 tags. Having no H1 tags on a page makes it difficult for search engines to crawl your content with accuracy and for your visitors to navigate your content, negatively affecting SEO.
Title found on more than one page
Title tags allow both users and search engines to quickly understand what content they can expect to find on a page. More than one title tag on a page may confuse search engines and users as to the contents of a page, and therefore harm SEO.
Missing title
Title tags allow both users and search engines to quickly identify what content they can expect to find on a page. Pages with no title tag can therefore adversely affect search engine rankings and the user click-through rate from search results. The recommendation is to always include a title tag that clearly communicates what the page is about.
Medium priority alerts: These issues are rated as medium priority:
Images missing ALT
As search engines cannot ‘‘see’’ images on web pages the way we can, an image with a missing ALT tag can cause the site to be ranked lower due to unintended keywords, or not being ranked at all. ALT tags on images should describe the image as accurately as possible.
Missing ALT tags for images can also have a negative impact on the level of ADA compliance on the website. Visitors who use assistive technologies such as screen readers rely on ALT tags to navigate and understand the website content.
A page may be perceived as being ‘’thin’’ by search engines if it does not contain a certain amount of content. While there is no clear rule as to the amount of content a page should have, it is advisable to have a minimum of 300 words.
Multiple H1 on page
H1 tags allow both users and search engines to quickly understand what content they can expect to find on a page. A page with more than one title tag may confuse search engines and users as to the contents of a page, and can affect the SEO. Use only one Header 1 per page to increase SEO.
Missing subheadings
Subheadings allow both users and search engines to quickly identify what content they can expect to find on a page. A site with no subheadings can receive a lower search engine ranking and a low click-through rate from search results. Always include subheadings to identify specific sections of content and increase SEO.
(Identical) H1 found on more than one page
H1 tags allow both users and search engines to quickly identify what content they can expect to find on a page. A site with more than one page that has the same H1 tag may confuse search engines and negatively impact your rankings and your click-through rate from search results. Make all of the H1 tags across the domain unique and relevant to the on-page content to increase SEO.
Low Priority Alerts: These issues are rated as low priority:
Too short META description
Meta descriptions are important as they help users and search engines identify what content they can expect to find on a page. A short meta description may not contain enough characters to effectively communicate the content of a page accurately, and this can negatively impact SEO.
Too many internal links
Search engines use links to determine how relevant a page is to specific search criteria. It is therefore important to ensure that all of your internal links are useful for your visitors. While no absolute rule exists as to how many internal links a page should contain, it is advisable not to overload a page with internal links and to make sure all of your internal links are appropriate to the site content.
Too long URL
URL length is listed as #46 in Google’s top 200 ranking factors. Although there is no exact rule as to how long URLs should be, shorter URLs tend to rank higher on web searches. Shorter URLs benefit users as they are clearer and more attractive when copied in full.
Too long META description
In order to display fully in search engine results, it is generally considered best practice to keep meta descriptions between 150-160 characters. Meta descriptions that are longer than this can run the risk of containing text that provides no added value to users and search engines, and negatively impact your SEO. The recommendation is to keep meta descriptions below 160 characters where possible.
Technical SEO Issues: This section provides an overview of technical issues that may be harmful to your SEO. The issues listed here require manual review to determine if they need to be fixed.
Pages with - No index
Pages with a no-index tag are listed here for review. As we cannot determine through scanning whether pages have been given a no-index tag intentionally, these results must be manually reviewed to see if any remedial action is required.
Links with - No-follow
Pages with a no-follow tag are listed here for review. As we cannot determine through scanning whether pages have been given a no-follow tag intentionally, these results must be manually reviewed to see if any remedial action is required.
The dashboard always shows data with the default profile selected. To change this, select a new profile (click the drop-down arrow to see the available profiles). When you change the profile, the numbers on all 3 sections inside the Performance module will update accordingly.
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If this content did not answer your questions, try searching or contacting our support team for further assistance.
Network speed: The speed of the network.
Check frequency: The frequency of the check.
Important
The dashboard always shows data with the default profile selected. To change this, select a new profile (click the drop-down arrow to see the available profiles). When you change the profile, the numbers on all 3 sections inside the Performance module will update accordingly.
Did not find what you were looking for?
If this content did not answer your questions, try searching or contacting our support team for further assistance.
Web Governance