Share links are designed to share assets from one user to another, quickly and easily. Usually shared through an email or via a quick message, they link to a simple webpage that hosts the embed code for an asset. Share links are shortened for ease of use, and can be thought of as a shortened direct link.
Embed codes are blocks of HTML text that allow you to embed content directly in your website, content management system, or other online source while maintaining central control of the code from your site. When assets are updated in your site, embed codes are automatically updated on linked websites, allowing the most current view of assets to always display.
A direct link is the URL in the embed code, and it returns the asset directly. It's useful to use when another app accepts a URL to an image, video, or document. This allows the app to modify how it displays that image. Direct links are typically longer than share links, but easier to modify.
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