Global tokens are snippets of text or HTML content that can be added to emails, landing pages, text messages, and dynamic web content in Campaign Studio. By using global tokens, you can create and use content that is consistent in multiple places. If the content where you have used a global token needs to change, you can update the content in the global token to apply the changes to all content where the global token is used.

Creating global tokens¶

To create a global token:

1. Log in to Campaign Studio.
2. In the top right corner, click the Settings icon.
3. Click the Global Tokens tab.

4. On the Global Tokens page, click +New.

   The system displays the New Global Token page.

5. Enter the appropriate value in each of the following fields:
   • Name - Enter a name that allows other users to easily identify what the global token is used for. For example, Copyright Year where every year on January 1, you can update the content of the global token to reflect the new year.
   • Alias - Specify the machine name for the global token. This value is used in the global token that you add to emails, landing pages, text messages, and dynamic web content. You also use this value when updating the global token content through APIs. If you leave this field blank, Campaign Studio automatically generates a value based on Name.
   • Type - Select HTML or Text to change the content editor type in the Content field.
     • HTML - Create content that will be converted to HTML with the global token, including links, images, and videos.
     • Text - Create content using the WYSIWYG editor or paste the HTML code either in the code view in the WYSIWYG editor or in the Content field.
   • Projects - Group and manage all related entities within a dedicated, centralized workspace. For more information, visit Projects.
   • Content - Create the content that you want the global token to display.

• Published - Set the toggle bar to Yes to display the content of the global token when it is used in emails, landing pages, text messages, and dynamic web content.

6. Click Save & Close.

Using global tokens¶

After creating a global token, you can use them in emails, landing pages, text messages, and dynamic web content.

1. Log in to Campaign Studio.
2. In the top right corner, click the Settings icon.
3. Click the Global Tokens tab.
4. Locate the global token that you want to use.

5. Copy the value in the Token column.

   The global token follows the format of {global-token=alias}, using the alias that you specify when creating the global token.

   A Universally Unique Identifier (UUID) is used for the ID number of a global token so that unique resources can be tracked across multiple instances.

   

6. You can add this value to the following:
   • The subject line of an email
   • Preheader text of an email
   • Body of an email

   • Title of a landing page

   • Body of a landing page
   • Body of a text message
   • Body of dynamic web content

To match the font of the email or landing page where the global token is used, do not paste the global token’s value using Command + v or Control + v. Instead, use Command + Shift + v or Control + Shift + v, or  right-click and select Paste and Match Style.

The email and landing page builders do not display the global token’s content. However, the content can be viewed in the email and landing page previews.