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Introducing the new native Snapchat connector

Release category: Integration and Data Collection

Intended audience: This feature is designed for marketers, data analysts, and IT specialists. It aims to help them efficiently synchronize and activate Customer Data Platform (CDP) audiences for targeted Snapchat advertising through a seamless, secure integration.

What is new with the native Snapchat connector

Seamless Data Integration: Provides downstream data integration between CDP and Snapchat.
Audience Data Synchronization: Synchronizes scheduled or ad-hoc campaigns with Snapchat data list, which empowers marketers to reach new audiences and maximize campaign performance.
Self-service Integration UI: Provides a user-friendly integration interface that accelerates implementation and minimizes manual effort.

Key benefits of the native Snapchat connector

Efficiency: Automates and streamlines data processes, which optimizes time and resources.
Flexibility: Supports selection between scheduled or on-demand data synchronization.
Empowerment: A self-service UI enables you to manage integrations independently, which reduces external dependency.
Consistency: Provides standardized documentation that simplifies the setup process and ensures compliance with best practices.

By leveraging these enhancements, you can achieve better data-driven marketing outcomes with minimal effort. For detailed implementation instructions, visit the documentation.

Introducing the new Native Conversion Optimization by VWO Connector

Release category: Integration and Data Collection

Intended audience: This feature is designed for marketers, data analysts, and IT specialists, and system administrators. It aims to help them integrate with marketing technology solutions to gain maximum leverage from CDP data in analytics and real-time personalized campaigns.

What is new with the Native Conversion Optimization by VWO Connector

Near Real-Time VWO Sync: Capture anonymous visitor IDs from VWO and synchronize them with the CDP Webtag in near real time. This synchronization enables CDP to identify visitors and push enriched audience data to VWO for immediate personalized content delivery.
Identification Configuration: Customize the CDP Webtag with preferred identity markers such as VWO ID, email address, or Email Service Provider (ESP) ID to unify customer profiles in the CDP Identity Resolution Engine (IRE) and link engagement behavior across data sources.
Campaign Delivery: Push CDP audience campaigns to the VWO connector to build retargeting and personalized content for identified audiences.

Key benefits of the Native Conversion Optimization by VWO Connector

Precision Targeting: Activate VWO personalization with comprehensive CDP data that combines behavioral, transactional, and cross-channel insights. This method delivers targeted experiences to high-value segments instead of generic content.
Operational Efficiency: Automate near real-time data synchronization to save time and resources and enable immediate audience activation.
Platform Flexibility: Configure identity resolution with preferred markers to maintain control over how customer profiles unify across the data ecosystem.