This page provides information about how to use the Snapchat outbound connector feature for the following scenario:

Marketers and data analysts aim to efficiently create, manage, and synchronize audiences through Customer Data Platform (CDP) for Snapchat advertising to transform manual processes and enhance campaign efficiency.

Integrating the Snapchat connector in a native CDP-hosted setup

• Sign in to the CDP user interface.

• Click Integrations > Output Connectors.

• Click Add Integration.

• On the Destination page, select SnapchatConnector.

  

• Click Next.

• On the Basic Information page, provide a name and description for your connector.

  

• Click Next.

• On the Credentials page, click Continue.

  The system redirects you to your Snapchat Business Account portal.

• Provide your Ad Account access for Audience Management to CDP.

• You need the snapchat-marketing-api scope, which grants you the necessary permissions:

  • View advertising data, including ads, ad groups, and campaigns.

  • Create, update, and delete ads, ad groups, and campaigns.

    

• Click Give Access.

• After successful connection, the system redirects you to the CDP user interface and displays the status as Connected.

  
• Finalize the connector by selecting:
  • Snapchat Organization.
  • Snapchat Ad Account.
• Click Publish to activate the connector.
• Notify your marketing team that it is ready for use.

Configuring content fields in Campaigns+

• Navigate to Actions > Campaigns+.
• Proceed to Step 5 in the Campaign Builder to configure columns.

• You must only select email fields to enable downstream data transfer to the Snapchat channel. As per the Snapchat policy, you cannot select other content fields and fields from other tables.

  Content Table	Content Field	Required Export Format
  Customer Attribute	Email Address	SHA256 encrypted

• Click Next.

Verifying the Snapchat connector in the destination in Campaigns+

Any integration setup created is visible in Actions.

• Proceed to Step 6 in the Campaign Builder to add a destination channel.

• On the Destination(s) page, click Add new destination channel.

  CDP displays a list of destinations that are configured for your environment.

• Enter keywords in the search bar and apply the category filter to locate and refine the list of options.

• To find your configured integration, enter Your Integration Name in the search field.

  CDP displays your configured integration in the search results.

• To verify the Snapchat integration, ensure it aligns with your intended setup.

  Confirm that all required parameters and settings are correctly applied before proceeding.

Verifying the CDP audience in Snapchat

• Proceed to Step 7 in the Campaign Builder to start a test campaign.

• Click Send Now.

  As a requirement from Snapchat, the campaign must have a minimum of 1000 valid records.

• Access your Snapchat Business Account, select Organization, and the Ads Account that is linked to CDP.

  

• Select Business Manager and click Assets > Audiences.

  If you have a shared audience, click go to Audiences.

  

• Track the progress of the campaign within Snapchat.

  
• Some campaigns may take up to 48 hours to reflect the actual number of identified size of the audience due to Snapchat processing policies and API rate limitations. The Audience must contain a minimum of 1,000 matched users before you use it for ad targeting or access Audience Insights in the Snapchat Ads Manager.

Using the Snapchat connector