Integration and Data Collection is the process of combining data from different sources and creating a unified view of the entire data. For example:
- Data Integration involves the process of extracting information about customers from different accounts, such as your website, customer relationship management (CRM) systems, social media, online purchases, and in-store transactions.
- Data Collection involves the process of combining the extracted information to create a single interface for reporting and analysis.
The purpose of this is to get a complete picture of each customer's interactions with your business. It helps you understand their behaviors, preferences, and needs.
The following table lists the components of Integration and Data Collection:
| Component | Description |
|---|
| Integration Management | Facilitates the management, monitoring, and creation of connectors and integrations. |
| API Integration | Explains the API authentication mechanism process, API policy, user roles, and access. |
| Standard Connectors | Facilitates the monitoring and creation of standard connectors. |
| Data Mapping | Provides a standard set of flat-file feeds to define how to send relevant data to CDP. These feeds support all the use cases that are available with CDP. |
| Data Export | Exports cleansed, processed and enriched data across all entities in CDP through cloud data storage and snowflake data share. |