With Campaigns+, you can activate data by effectively managing your campaigns and segments, facilitating the creation of targeted audiences for your marketing initiatives. You can use segments to display personalized content through email, SMS or direct-mail marketing efforts.
Campaigns and segments can be efficiently organized by creating folders and sub-folders to group related files.
Creation of folders and sub-folders enhances accessibility and also provides convenience of:
The campaign builder provides a workflow to help you create and refine user segments. The workflow consists of the following phases:
Select a destination for the data set.
For example, send the audience to Campaign Studio or Personalization.
View summary.
For more information, see the Creating Campaigns.
If this content did not answer your questions, try searching or contacting our support team for further assistance.
If this content did not answer your questions, try searching or contacting our support team for further assistance.