Acquia Customer Data Platform

Last revision of this Product Notice: [v1.2 – 30 June 2025 – AI details added to Processing Operations]

Prior version(s) of this Product Notice: [v1.1 – 17 May 2021 – hyperlinks updated]

[v1.0 – 05 March 2021 – initial version]

This Product Notices describes the privacy relevant aspects of the above-mentioned Acquia product/services.

About the Product/Services

• Acquia Customer Data Platform (“CDP”) is a subscription cloud service that creates a persistent, unified database of shoppers, visitors, and other customers (“Third Party Users”) for Acquia’s Customer, i.e. the subscriber to Acquia Customer Data Platform.
• CDP’s database is accessible to other systems of Acquia’s Customer (Customer as used in the respective Order Form or other relevant services agreement with Acquia), specifically data stored in the CDP can be used by other systems for analysis and to manage Third Party User interactions.
• CDP creates a comprehensive view of each Third Party User by capturing data from multiple systems, linking information related to the same Third Party User, and storing the information to track the Third Party User’s online shopping, visiting, and browsing behavior over time. The stored information may be used to target marketing messages and track individual-level marketing results. 

For details about these Products, please refer to the Product Description available online at https://docs.acquia.com/guide. 

• Processing Operation(s)

The objective of Processing of Personal Data by data importer is the performance of the Services pursuant to the Agreement.

• Processing of Personal Data to deliver its core functionalities required: ⌧ yes  ☐ no
• Optional features processing Personal Data:  ☐yes  ⌧ no
  • The optional features are deactivated by default:  ☐ yes  ⌧ no ☐ n/a*
• Processing of sensitive Personal Data: ⌧ yes**    ☐no ☐ n/a*
• Profiling of individuals based on personal characteristics: ⌧ yes ** ☐no ☐ n/a*
• Automated decision making that produces legal or other significant impacts on individuals:  ☐ yes  ⌧ no ☐ n/a*
• Processing via an AI  tool available with the Product ☐ yes  ⌧ no
  • The AI feature is deactivated by default: ☐ yes  ☐ no ⌧ n/a*
  • The AI feature processes Personal Data: ☐ yes  ☐ no ⌧ n/a*
  • The AI feature processes sensitive Personal Data ☐ yes  ☐ no ⌧ n/a*
  • The Customer can control what data the AI tool processes: ☐ yes  ☐ no ⌧ n/a*

* (n/a = not applicable)

** (optional; depends on the Customer’s configuration of the system, the connection to other systems, and the categories chosen by the Customer to be collected from Third Party Users)

• Details of Personal Data being processed

3. Privacy Enhancements

4. Certifications

• SOC 2 Type II

5. Data Subject Rights

• N/A

6. (Personal) Data Retention Cycles

Personal data is retained at the Customer’s discretion. By default, data retention cycles exist only for time series data (e.g. transactions and events), but not other personal data (e.g. email address and name).

7. Sub-Processing

The specific list of Acquia’s sub-processors is available from: www.acquia.com/about-us/legal/subprocessors

Any current Acquia customer with a data processing agreement in place with Acquia may subscribe to receive notifications of new or changed sub-processors through the above website.

8. Description of the technical and organisational security measures implemented by the data importer in accordance with Clauses 4(d) and 5(c) (or document/legislation attached)

Data importer has implemented and will maintain appropriate administrative, physical, and technical safeguards for the protection of the security, confidentiality and integrity of Personal Data uploaded to the Services, as described in the Acquia Security Annex (available from https://www.acquia.com/about-us/legal/gdpr) applicable to the specific Services purchased by data exporter, as updated from time to time, and made available by data importer upon request.  The data exporter is wholly responsible for implementing and maintaining security and data administration within any data exporter applications, configuration settings, or log settings used by data exporter in conjunction with the Services.

Customer Data Platform Product Privacy Notice

Annex)

Annex)