With the Events in Metrics feature, customers can access, analyze, and facilitate in-depth calculations and insights on event data within the metrics system. This feature aims to enhance decision-making by offering detailed and actionable event data for both operational and campaign purposes.

Capabilities¶

The following are the capabilities of this feature:

• Access to the events layer within the metrics system
• Analysis of event counts and distribution
• Support for machine learning field distribution within event types
• Creation of custom dashboards for insights into event data

Important considerations¶

The following are the important considerations for this feature:

• The Transaction Event configuration is not supported as it is reserved for Multi-Touch Attribution (MTA) use cases.

• Data display is restricted to a maximum of 3 months within the retention timeline.

• The default event look-back configuration is set to last 7 days to optimize performance and control the cost.

• Well-defined retention policies are essential for optimal user experience and data management.