Dispatch feed

Dispatch feed structure

Field name	Importance	Data type	Referential integrity	Description
SourceDispatchNumber	Required	String	Dispatch:SourceDispatchNumber	The unique identifier of the dispatch in your system.
Name	Required	String		The name of the dispatch. CDP displays this name in the application.
SourceCampaignNumber		String	Campaign:SourceCampaignNumber	The identifier of the campaign to which this dispatch belongs.
Type		String		The dispatch type. This corresponds to the first level of the hierarchy of your campaigns. For example, for Google Analytics, CDP uses this to store the `Medium` information from the UTM hierarchy or tagging, “Medium > Source > Campaign > AdGroup > Keyword”.
SubType		String		The dispatch sub-type. This corresponds to the second level of the hierarchy of your campaigns. For example, for Google Analytics, CDP uses this to store the `Source` information from the UTM hierarchy or tagging, “Medium > Source > Campaign > AdGroup > Keyword”.
DateCreated		Datetime		The date when the dispatch was created or executed in your system.
AttributionWindow		Integer		The number of days after the AttributionStartDate during which CDP calculates the revenue matchback attribution. For example, if the attribution window is 14, and the attribution start date is January 1st 2020, then transactions between January 1st and January 14th are eligible for matchback attribution to this dispatch.
AttributionStartDate		Datetime		The start date from which the revenue matchback attribution begins. For direct mail campaigns, this is generally the in-home date.
AttributionStartDate		Datetime		The start date from which the revenue matchback attribution begins. For direct mail campaigns, this is generally the in-home date.
Custom attributes	Optional	Any (float, datetime, string, boolean)		Custom attributes that you use within CDP. This customization is not self-service and requires you to engage with your CDP CVM. It involves deployment effort.

Field name

Importance

Data type

Referential integrity

Description

SourceDispatchNumber

Required

String

Dispatch:SourceDispatchNumber

The unique identifier of the dispatch in your system.

Name

Required

String

The name of the dispatch. CDP displays this name in the application.

SourceCampaignNumber

String

Campaign:SourceCampaignNumber

The identifier of the campaign to which this dispatch belongs.

Type

String

The dispatch type. This corresponds to the first level of the hierarchy of your campaigns. For example, for Google Analytics, CDP uses this to store the Medium information from the UTM hierarchy or tagging, “Medium > Source > Campaign > AdGroup > Keyword”.

SubType

String

The dispatch sub-type. This corresponds to the second level of the hierarchy of your campaigns. For example, for Google Analytics, CDP uses this to store the Source information from the UTM hierarchy or tagging, “Medium > Source > Campaign > AdGroup > Keyword”.

DateCreated

Datetime

The date when the dispatch was created or executed in your system.

AttributionWindow

Integer

The number of days after the AttributionStartDate during which CDP calculates the revenue matchback attribution. For example, if the attribution window is 14, and the attribution start date is January 1st 2020, then transactions between January 1st and January 14th are eligible for matchback attribution to this dispatch.

AttributionStartDate

Datetime

The start date from which the revenue matchback attribution begins. For direct mail campaigns, this is generally the in-home date.

AttributionStartDate

Datetime

The start date from which the revenue matchback attribution begins. For direct mail campaigns, this is generally the in-home date.

Custom attributes

Optional

Any (float, datetime, string, boolean)

Custom attributes that you use within CDP. This customization is not self-service and requires you to engage with your CDP CVM. It involves deployment effort.

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