The event-driven structure, known as tracking interaction entities, captures and stores detailed records of specific activities or actions. These entities provide insights into user behaviors, marketing efforts, and communication processes. This structure supports data tracking and integration into applications such as Campaigns+, Metrics, 360 Profile, and Interactive Queries.

The following are the event-driven entities:

• Events: Captures records of individual occurrences or actions taken by users and provides a detailed log of user interactions.

• Campaign: Stores data related to marketing or promotional campaign and tracks campaign performance and engagement.

• Dispatch: Contains information about the delivery or distribution of messages and products to ensure traceability and delivery insights.

• Message: Logs and records communications, such as emails or notifications, for a comprehensive view of customer interactions.

Use cases¶

The following are the use cases:

• Tracking user actions: Logs individual events to monitor user behaviors and interactions across various platforms.
• Monitoring campaign performance: Records and analyzes data from marketing campaigns to measure effectiveness and Return on Investment (ROI).
• Managing delivery processes: Tracks the distribution of messages or products to ensure successful delivery and provide insights into the dispatch process.
• Logging communication history: Maintains a detailed record of messages, emails, and notifications to support customer relationship management and communication strategies.