Use cases¶

You can use the integration of Customer Data Platform (CDP) with Criteo in the following scenarios:

• Enable retargeting or personalization: You can use the Actions interface to send an audience selection from CDP to Criteo for retargeting or personalization of your ads. Criteo can use the email addresses of the users in the audience segment and retarget. To set up the integration, see Steps to retarget and personalize CDP campaigns.
• Avoid retargeting: You can upload a file with the latest transactions to Criteo and prevent re-advertising to the customers who have already made a purchase. You can send the details of offline transactions to Criteo to enhance your revenue by not targeting users who purchased your product already. Therefore, you can get a better view of your ROI by including the attribution calculation offline transactions of ads viewers. To set up the integration, see Steps to send transactional data to Criteo.

Steps to retarget and personalize CDP campaigns¶

To retarget and personalize campaigns, CDP customers are responsible for completing the following steps:

1. Create a new instance.
2. Create a new output connector.

3. Connect to the SFTP server using the credentials that you generated.

   You must note the directory or folder created, which is a number by default. Rename the directory for clarity and ease of identification. For example, Criteo Audiences.

4. Navigate to Actions > Campaigns+ and create an audience that you want to send to Criteo.

   When selecting the content for your audience, you must use an MD5 hash as Criteo does not support SHA256-based values. If your CDP tenant does not have an MD5 email hash column, create a Support ticket to get it created.

5. On the Destination tab of your CDP campaign:
   1. Select the Criteo Output SFTP connector that you created in Step 2.
   2. Select the checkbox to exclude the master customer ID as Criteo cannot process files that contain a mastercustomerID column.
   3. In the Output Folder Path field, type the directory name from the SFTP detailed in Step 3.
6. Schedule and/or export the audience as required.

7. Collaborate with Criteo and ask them to establish a process to ingest files from the SFTP. 

   You must contact Criteo to initiate the setup and share the SFTP hostname, port, username, and password with Criteo in a secure manner. Using the credentials, Criteo can only access the SFTP directory that was created when you created the new Output Connector. 

Creating a new instance¶

1. Sign in to the CDP user interface.
2. Navigate to Integrations > Instances.
3. Click Add Instance.
4. In the Instance Information area:
   1. In the Name field, type Criteo Output SFTP.
   2. In the Instance Type field, select SFTP Service Provision.

   3. In the Allow-List Source IP Addresses field, enter one or more IP addresses that Criteo uses to access the SFTP.

      You must obtain the IP addresses from Criteo.

5. In the Instance Credentials area, leave the SFTP URL Domain, SFTP Port, Username, and Password fields blank.

6. Click Save.

   The Instance Credentials are populated.

   Ensure that you copy the credentials and secure them for future use. After you leave the page, the credentials are no longer accessible. If you regenerate the credentials, your connector stops functioning until Criteo uses the new ones.

   For detailed information on Instances, see Instances and Creating instances.

Creating a new output connector¶

1. Sign in to the CDP user interface.
2. Navigate to Integrations > Output Connectors.

3. Click Add Integration.

   The system displays the Add Integration page.

4. In Destination, click SFTP CSV Connector.
5. Click Next.
6. In Basic Information:
   1. In the Name field, type Criteo Output SFTP.
   2. In the Description (Optional) field, type a description to indicate the purpose for the connector that is visible to other users.
7. Click Next.
8. In Credentials:
   1. In the Select SFTP Instance Type area, click SFTP CDP.
   2. In the Select CDP Instance area, in the Instance Name field, select Criteo Output SFTP.
9. Click Next.
10. In  Format:
    1. Basic Parameters:
       1. In the Delimiter field, select Comma (,).
       2. In the Exclude 'executionID' column in output file field, select Yes.
       3. In the Date and Time Format field,  select yyyy-MM-dd.
    2. Advanced Parameters:
       1. In the Do you want to use a non-traditional CSV format? field, select No.
       2. In the Date and Time format for output file name field, select yyyy-MM-dd.
       3. In the Do you want to enable PGP encryption field, select No.
       4. In the Modify extension in output file field, keep the auto-populated value csv.
11. Click Publish.

Steps to send transactional data to Criteo¶

1. Create a Support ticket to send transactional data to Criteo.

   This is a responsibility of CDP customers.

2. Create an incremental export process to send all the required attributes through a template report to Criteo.

   For more information, see Template report.

   This is a responsibility of Acquia.