Fri Sep 13 2024 05:44:07 GMT+0000 (Coordinated Universal Time)
The near real-time pipeline feature facilitates real-time data usage in the Customer Data Platform (CDP) across campaigns, metrics, and 360 views. Some of the personalized experiences and benefits of this feature are:
The following are the features of the near real-time pipeline:
Event visibility in A360 Profiles:
Customer search in 360 Profiles:
Event availability in Snowflake:
New events for existing customer records: Immediate access to real-time events associated with existing customer records within the 360 platform. Users can obtain the most recent interactions and behaviors of customers in near real-time, which helps in immediate engagement and decision-making.
For example, marketers can promptly respond to customer actions, such as website visits or purchases, by initiating personalized campaigns or promotions based on recent behaviors.
New customer records in 360 Profiles: Access to newly added customer records in the 360 Profiles platform within sub-minute intervals, but not immediately processed by the Ingestion Rules Engine (IRE). Users can retrieve new customer data shortly after it is added to the system, promoting quick access to customer profiles.
For example, customer support representatives can access basic information about new customers to address initial inquiries or provide preliminary assistance before detailed processing.
The DW-Tracker API tracks events in real-time.
The events move through the CDP data pipeline and are then consumed by A360 Profiles.
The A360 Profiles UI displays these events with a short delay of 1 to 2 minutes.
a360.search.config
tenant property remain unchangeable during the first run of real-time enablement. EVENT
undergo a full-refresh and might result in the loss of A360 data when the Data Warehouse (DW) runs. The data resurfaces when the DW runs again.If this content did not answer your questions, try searching or contacting our support team for further assistance.