We offer access to detailed analytics information for your Acquia DAM through Google Analytics. Use Google Analytics to analyze visitor traffic to your site to improve the user experience and see what's happening in Portals. You'll set up, manage, and have ownership of your Google Analytics account, users, and data.
Google Analytics is separate from sitewide Insights and asset-level Quick Insights and asset insights.
Note that Acquia does not support Google Tag Manager.
Setting up Google Analytics ¶
If you are a new customer or setting up Google Analytics for DAM for the first time, follow these steps.
- See Google’s detailed setup instructions for creating a new Google Analytics account or property for Acquia DAM. If your DAM site has multiple URLs, you can use any of them during account setup. Google Analytics will track data for all the domains.
- Find your GA4 tracking ID (it starts with "G-" and not "UA-").
- Log in to the DAM Community and select Contact Support in the main menu.
- When filling in the case information, select “Get help with troubleshooting an issue, using an app, or a custom configuration.” Then select “Custom Configuration” and “Set up Google Analytics.”
- Enter into the text field “Request to turn on the Google Analytics feature with” and then copy and paste your GA4 tracking ID.
- Click Submit.
Using Google Analytics ¶
With Google Analytics, you can track numerous activities in your site, including:
- Search terms entered
- Trends on assets viewed
- Browsers being used
- Geographical location of users
- Amount of time users spend on site pages
- Demographics and interest information for users
Information about things like your audience, their behavior, and number of conversions displays on dashboards within Google Analytics. You can even create new analytics dashboard. Dashboards include:
- Intelligence events: Monitor data about daily, weekly, and monthly traffic in the DAM.
- Real-time analytics: Monitor real-time user activity.
- Audience analytics: Monitor data to understand audience characteristics, including user demographics and interests, geographical location, type of browser being used, device the site is being accessed from, and the route users take to access assets.
- Acquisition analytics: Evaluate traffic from searches, referrals, and email outreach and monitor the effectiveness of marketing campaigns.
- Behavior analytics: Determine how users search for assets and interact with the DAM.
Adding search term tracking ¶
If you’re using DAM’s redesigned search experience, you can capture data about search terms users are entering into DAM search.
- Follow Google’s instructions on enabling enhanced event measurement.
- Stay on the same page in the Google Analytics interface. Under Search Term Query Parameter, enter “query” in the field.
- Under Additional Query Parameters, enter “sort,limit,offset,filter” in the field.