You can gain valuable knowledge about your site and activity occurring in it by gathering data and engagement on that activity and having numbers, charts, and exports of that data to make the most out of your assets.
 

Orders: Order administration vs. Insights

An order is created when you send one or more assets to someone. A download occurs when you download one or more assets from an order or when you download a single asset to yourself.

Export reports from the Order Administration page include data about all orders, including individual assets that were downloaded. In a sense, the order export shows you orders and downloads in the same report.

In Insights (Shares > grouping by source details and share type of orders), the number reported includes only orders sent to others. Downloads to yourself are not counted. That means any orders you create are showing orders only and nothing more.

Learn more about exports in Insights in the View and Export Data in Insights video in Acquia Academy.