Statistics introduction¶

The Statistics feature is script-based. Statistics overviews are available in the main summary. For more detailed statistics, click to expand the menu options in the left menu bar. Each of the main categories expands into several sub-categories, for a higher resolution of detail.

Statistics provides a number of useful analytics, giving insights on such things as entry and exit pages, bounce rates, session times, and page visitor details.

This feature requires the Optimize script.

What is tracked¶

The Statistics feature tracks the following:

• Total Visits: The number of visits that included this page. If a page was viewed multiple times during one visit, it is only counted once.
• Total Visitors: The total number of visitors.
• PageView: The number of times that the specific page has been viewed.
• Average visit time: The average amount of time a visitor spends on the page.
• Bounce Rate: Percentage of visitors that bounce. This indicates that the visitor entered the site and then left, and did not continue to view other pages within the same site.

Example:

1. A visitor lands on the HOME page. This counts as a:

   • Visit

   • Entry

   • Pageview

2. The visitor then navigates to the About Us page. Tthis counts as a:

   • Visit

   • Pageview.

3. The visitor then navigates back to the HOME page. This counts as a:

   • Pageview.

Statistics dashboard¶

This section gives instructions on how to navigate to the Statistics feature and understand the information shown on the dashboard.

1. Locate the Statistics section on the domain Dashboard and click to open it, or click Statistics (the broken pie chart icon) on the page toolbar.

   

   Alternatively, click Statistics (pie chart icon) on the menu bar.

   

   The Statistics landing page opens.

2. Click the date on the upper right side of the page to change the view to a specific date span.

   
3. The sections on this page are:
   • Summary
   • Most visited pages
   • Traffic Sources
   • Most Frequent.

Summary¶

The Statistics Summary section shows the following data:

• Statistics overview

  

  This section shows a graph view over time of:

  • Average visit time: This figure is the average length of time that users spent on the page for the date interval (default setting is 30 days).
  • Bounce rate: This figure gives the percentage of visitors that bounce (the visitor entered the site and then left, rather than continuing to view other pages within the same site).
  • Visitor overview: Click the Visitor Overview link at the bottom of the section for a summary of visitor technology.

Most visited pages¶

The Statistics Most visited pages section shows an overview of the page traffic, sorted high to low per amount of traffic on the page.

The chart shows the following fields:

• Page URL: The URL of the page.
• Visitors: This figure is the total number of unique visitors to the page for the date interval (default setting is 30 days).
• Page views: The number of times this page was visited (default setting shows for the last 30 days).
• Most visited pages: Click the link to navigate to the Most Popular Pages page.

Traffic Sources¶

This section shows an overview of the page traffic sources.

The summary chart shows the visual breakdown of traffic sources. The sources are sorted over the past 30 days and include:

• Total traffic sources: This figure shows the source that visitors use to access the site.
  • Search engines: The number of visitors that arrive from search engine results/searches.
  • Direct visits: The number of visitors that arrive by typing the URL into their web browser address bar.
  • Referring visits: The number of visitors that arrive from other website domains. This is the same as External Referring Domains.
  • Social visits: The number of visitors that arrive from social media networks.
  • Campaign visits: The number of visitors that arrive from campaign links such as newsletters, ads, or pop-ups.
• Click the Traffic Sources link at the bottom of the section for more details.

Most frequent¶

This section shows an overview of the most frequent method of page access.

The data tracked is:

• Location (country): Geographical physical location of the visitor.
• Device: The devices that the visitors accessed the page with.
• Browser: The browsers used most frequently by site visitors, along with the number of visits, bounce rates, actions per visit, and average time spent on the page.
• Operating system: The operating systems that the visitors browsed the page with.
• Resolution: The screen resolutions that visitors used most frequently to view the site, along with the number of visits, bounce rates, actions per visit, and average time spent on the page. Change the view to a bubble or donut chart.
• Language: The language of the device that the visitor used.
• Visitor overview: Click the link for more detailed information about the technology that the visitors browsed the page with.

Side menu options¶

The menu on the left side of the landing page offers options to view specific statistics that are tracked.

• Summary: This is the landing page, as covered in the previous section of this document.
• Content
• Traffic Sources
• Entry and Exit Pages
  • Entry: Number of visits that started on this page.
  • Exit:

Content¶

Select Content from the menu on the left.

The menu expands with the following options:

• Most popular pages
• Least popular pages
• Most downloads
• Pages without visits
• Docs without downloads
• Events
• Site Search.

Most popular pages¶

Select this option for a detailed view of the page URLs with the most views. See which pages have the most visitors. The chart at the top shows the exact number of page visits, while the chart underneath shows the number rounded to the nearest thousand.

Least popular pages¶

Select to navigate to the Least Popular Pages page for a detailed view of the page URLs with the least views.

The information shown is:

• URL: The URL for the page.
• Visits: The number of visits that included this page. If a page was viewed multiple times during one visit, it is only counted once.
• PageViews: The number of times this page was visited (default setting shows for the last 30 days).
• Average Time: The average amount of time spent on the page.

Most downloads¶

Select to navigate to the Most Downloads page for a detailed view of the documents that visitors downloaded most.

Pages without visits¶

Select to navigate to the Pages without Visits page for a detailed view of the pages on the site with no visitor traffic.

The information shown is:

• URL: The web address for the page.
• Visits: The number of visits that included this page. If a page was viewed multiple times during one visit, it is only counted once.

Docs without downloads¶

Select to navigate to the Documents without Downloads page for a detailed view of the documents that 0 visitors have downloaded.

The information shown is:

• URL: The web address for the page.
• Visits: The number of visits that included this page. If a page was viewed multiple times during one visit, it is only counted once.

Events¶

Select to view user interactions with specific page elements, for example, the number of clicks on a button or link.

Site Search¶

Select to see what visitors search for when they use the search feature on your website. Track the actions that visitors take, if any, after they perform a search.

For more information, see the user guide article:

• Site search

Traffic sources¶

Select Traffic Sources from the menu on the left.

The menu expands with the following options:

• Traffic sources summary
• Search engines
• Social networks
• External referring domains.

Traffic sources summary¶

Select Traffic Sources Summary from the submenu on the left.

The summary shows an overview of traffic sources over the past 30 days.

• Referring information: This chart shows external referring domains.
• Click External Referees Overview for more detailed information.

Search engines¶

Select Search Engines from the submenu on the left.

The chart shows search engines that visitors used for entry to the site.

Click Search Engines Overview for more detailed information.

Social Networks¶

Select Social Networks from the submenu on the left.

The chart shows social networks that visitors used for entry to the site.

Click Social Network Overview for more detailed information.

External Referring Domains¶

Select External Referring Domains from the submenu on the left.

The chart shows external referring domains; these are tracked when the user clicks on a link to your domain from an external website. Click External Referees Overview for more detailed information.

Entry and Exit pages¶

Select Entry and Exit pages from the menu on the left.

The menu expands with the following options:

• Entry pages
• Exit pages
• Bounce rates.

Tip! Use the date-picker to select a start and end date for the chart to show.

Entry pages¶

Select Entry Pages from the submenu on the left.

This page gives you a detailed view of the first page that visitors viewed on the site. This is most often the landing page of the site.

By default, the report is organized by the number of visitors over a 30-day period.

Tip! Use the date-picker to select a start and end date for the chart to show.

Exit pages¶

Select Exit Pages from the submenu on the left.

This page gives a detailed breakdown of the last page that a visitor viewed before they left the site.

It also gives information about the number of visitors who exited from each individual page.

Tip! Use the date-picker to select a start and end date for the chart to show.

Bounce rates¶

Select Bounce Rates from the submenu on the left.

This page gives a detailed view of the percentage of visitors that bounce (the visitor entered the site and then left, rather than continuing to view other pages within the same site).

Tip! Use the date-picker to select a start and end date for the chart to show.

Visitors¶

Select Visitors from the menu on the left.

• The list expands with the following options:
  • Visitors Summary
  • Locations
  • Language
  • Organizations
  • Devices
  • Browsers
  • Operating Systems
  • Screen Resolutions.

Visitors summary¶

Select Visitors summary in the Visitors sub-menu on the left menu bar of the Statistics page.

The Visitors Summary page opens.

The sections show the following overviews:

• Your user's technology

  • Devices: The devices that the visitors accessed the page with, for example, laptop/desktop/smartphone.

    

    Click the link or use the menu on the left for more detailed information and charts.

  • Operating systems: The operating systems that the visitors browsed the page with. 

    

    Click the link or use the menu on the left for more detailed information and charts.​

  • Screen resolutions: The screen resolutions that visitors use most frequently to view the site. Change the view to a bubble or donut chart. 

    

    Click the link or use the menu on the left for more detailed information and charts.

  • Browsers: The browser that the visitor accessed the page with. 

    

Click the link within each section, or use the menu on the left for more detailed information and charts.

Tip! Use the date-picker to select a start and end date for the chart to show.

Locations¶

Select Locations in the Visitors sub-menu on the left menu bar of the Statistics page.

The Locations page opens.

The pie chart gives the following information:

• Total Visits: The number of visits that included this page. If a page was viewed multiple times during one visit, it is only counted once.
• Total Visitors: Total number of unique visitors to the page.
• Page Views: Total number of times the page was viewed.
• Average Visit Time: Average amount of time spent on the page.
• Bounce Rate: The percentage of visitors who left the site from this page.
• Location of visitors (country): Shown by colors in the pie chart as well as in a list below the pie chart showing the percentage of total visitors from each location.

The data is further broken down and presented in the section below the chart:

• Name: The name of the location (country).
• Visits: The number of visits that included this page. If a page was viewed multiple times during one visit, it is only counted once from each location.
• Bounce Rate: The percentage of visitors from each location who exited the site from this page.
• Actions per Visit: The number of actions from each location that were done on the page.
• Average Time: The average amount of time spent on the page by each location.

Tip! Use the date-picker to select a start and end date for the chart to show.

Language¶

Select Language in the Visitors sub-menu on the left menu bar.

The Languages page opens.

The pie chart gives the following information:

• Name: The name of the language. Language is determined first by IP address and then by geo-location.
• Visits: The number of visits that included this page. If a page was viewed multiple times during one visit, it is only counted once from each language group.
• Bounce Rate: The percentage of visitors from each language group who exited the site from this page.
• Actions per Visit: The number of actions from each language group that were done on the page.
• Average Time: The average amount of time spent on the page by each language group.

Tip! Use the date-picker to select a start and end date for the chart to show.

Organizations¶

Select Organizations in the Visitors sub-menu on the left menu bar.

The Organizations page opens.

The chart shows a breakdown of visitors to the site who used a registered IP address from an external organization.

• Name: The name of the organization, as determined by IP address.
• Visits: The number of visits that included this page. If a page was viewed multiple times during one visit, it is only counted once from each organization.
• Bounce Rate: The percentage of visitors from each organization who exited the site from this page.
• Actions per Visit: The number of actions from each organization that were done on the page.
• Average Time: The average amount of time spent on the page by each organization.

Tip! Use the date-picker to select a start and end date for the chart to show.

Devices¶

Select Devices in the Visitors sub-menu on the left menu bar.

The Devices page opens.

The chart shows the following:

• Name: The name of the type of device used to access the page.
• Visits: The number of visits that included this page. If a page was viewed multiple times during one visit, it is only counted once from each type of device.
• Bounce Rate: The percentage of visitors from each type of device who exited the site from this page.
• Actions per Visit: The number of actions from each type of device that were done on the page.
• Average Time: The average amount of time spent on the page by each type of device.

Tip! Use the date-picker to select a start and end date for the chart to show.

Browsers¶

Select Browsers in the Visitors sub-menu on the left menu bar.

The Browsers page opens.

The chart shows the following:

• Name: The name of the type of browser used to access the page.
• Visits: The number of visits that included this page. If a page was viewed multiple times during one visit, it is only counted once from each type of browser.
• Bounce Rate: The percentage of visitors from each type of browser who exited the site from this page.
• Actions per Visit: The number of actions from each type of browser that were done on the page.
• Average Time: The average amount of time spent on the page by each type of browser.

Tip! Use the date-picker to select a start and end date for the chart to show.

Operating Systems¶

Select Operating Systems in the Visitors sub-menu on the left menu bar.

The Operating Systems page opens.

The chart gives the following information:

• Name: The name of the operating system used to access the page.
• Visits: The number of visits that included this page. If a page was viewed multiple times during one visit, it is only counted once from each type of operating system.
• Bounce Rate: The percentage of visitors from each type of operating system who exited the site from this page.
• Actions per Visit: The number of actions from each type of operating system that were done on the page.
• Average Time: The average amount of time spent on the page by each type of operating system.

Tip! Use the date-picker to select a start and end date for the chart to show.

Screen Resolutions¶

Select Screen Resolutions in the Visitors sub-menu on the left menu bar.

The Screen Resolutions page opens.

The chart gives the information:

• Pixels: The pixel resolution is on the left side of the chart.
• Name: The screen resolution on the device that was used to access the page.
• Visits: The number of visits that included this page. If a page was viewed multiple times during one visit, it is only counted once from each type of screen resolution.
• Bounce Rate: The percentage of visitors from each type of screen resolution who exited the site from this page.
• Actions per Visit: The number of actions from each type of screen resolution that were done on the page.
• Average Time: The average amount of time spent on the page by each type of screen resolution.

Tip! Use the date-picker to select a start and end date for the chart to show.

• Statistics reports¶

This section gives information about the report for the Statistics feature.

The available report for the Statistics feature are:

• Pages Without Visits Report.

1. Click Schedule This Report (calendar icon) on the same row as the report to receive the report as an email attachment. Multiple selection is allowed.
2. Click Open Report (eye icon) to get the newest report.
3. Click Report Administration (gear icon) to add other users to receive the report.

For more information, see the user guide article:

• Statistics reports

Additional resources¶

For more information, see the user guide article:
Statistics setup.