The native Pinterest connector is an outbound connector that integrates Pinterest with Customer Data Platform (CDP). It enables marketers, data analysts, IT professionals, and data engineers to efficiently create, manage, and synchronize audiences for Pinterest advertising. The connector enhances marketing campaign efficiency and audience management.

Capabilities¶

• Native Setup: The Pinterest connector offers a self-service interface for easy setup and management. This feature eliminates the need for professional services intervention. Users configure and manage the connector to align with their audience targeting strategies.

Use Cases¶

• Custom Audience: Marketers create refined and targeted segments within CDP and transfer these audiences directly to Pinterest for activation. This approach maximizes ROI and eliminates manual processes.
• Lookalike Audience: CDP users extend their reach by using existing custom audiences and a top ML model to develop lookalike audiences on Pinterest. This strategy broadens the campaign scope and increases effectiveness.

Limitations¶

• CDP profiles begin syncing to Pinterest upon creating any connections. The custom audience in Pinterest may take up to 48 hours to populate with actually identified users..
• Errors in email addresses, country codes, or phone numbers in your data may cause audience reduction and lead to a smaller audience size.
• A new connector must be created for each Pinterest Ads Account ID.
• An existing connector must be deleted to completely disconnect an account.