The native TikTok connector is an outbound connector that integrates TikTok with Customer Data Platform (CDP). The connector enables marketers, data analysts, IT professionals, and data engineers to create, manage, and synchronize audiences for TikTok advertising efficiently. The integration replaces manual processes to improve marketing campaign efficiency and audience management.

Capabilities¶

• Native setup: The TikTok connector provides a self-service interface for easy setup and management. This feature eliminates the need for professional services intervention. Users can configure and manage the connector to align with their audience targeting strategies.

Use cases¶

• Custom audience: Marketers create refined and targeted segments within CDP and transfer these audiences directly to TikTok for activation. This approach maximizes ROI and eliminates manual processes.

• Lookalike audience: CDP users extend their reach by using existing custom audiences and a top ML model to develop lookalike audiences on TikTok. This strategy broadens the campaign scope and increases effectiveness.

Limitations¶

• CDP profiles begin syncing to TikTok upon creating any connections. The custom audience in TikTok may take up to 48 hours to populate.
• Errors in email addresses, country codes, or phone numbers in your data may cause audience reduction and lead to a smaller audience size.
• A new connector must be created for each TikTok Ads Account ID.
• An existing connector must be deleted to completely disconnect an account.