Product feed

Product feed structure

Field name	Importance	Data type	Referential integrity	Description
SourceProductNumber (key)	Required	String	TransactionItem:SourceProductNumber, Webtag:SourceProductNumber	The unique identifier of the product in your data. Note In 360 Profiles, the Transactions tab does not display the entry for a transaction if a matching record for the transaction does not exist in the Product table.
Name	Recommended	String		The name of the product.
Description	Optional	String		The description of the product.
ProductURL	Recommended	String		The URL of the product. If your SKU level product does not have a specific URL, use the parent URL of the product.
ImageURL	Recommended	String		The image URL of the product that links it to only the image and not the page where the image is displayed. Note If you send data to CDP, this field displays the image of the products that you have purchased through the Customer 360 transactions tab.
ParentProductNumber	Recommended	String	Product:SourceProductNumber	If the record is for a SKU that is a variation of a parent product and the product shares a single web page with other children-SKU of the same parent, populate the SourceProductNumber of the parent product.
SourceBrandNumber	Recommended	String		The identifier of the brand. This can be the manufacturer’s brand or the store at which this product was sold.
BrandName	Recommended	String		The name of the brand. A SourceBrandNumber can only have one unique BrandName.
MSRP	Optional	Float		This is the Manufacturer’s Suggested Retail Price (MSRP) of the product.
ListPrice	Recommended	Float		This is the price that you list on the website and show to your customers. You can include this price in any dynamic content. For example, product recommendations that contain prices.
SalePrice	Recommended	Float		This is the price that includes any special, temporary discount that you provide to the customer. For example, holiday sales. If there are no ongoing sales, the SalePrice is equal to the ListPrice.
SaleCondition	Optional	String		This is the sale condition of the product. For example, new, used, or refurbished.
Availability	Required	String		The availability of the product. The following are the values: in stock available available for order preorder
AvailableQty	Required	Integer		The number of products that are currently in stock.
RecoStatus	Required	String		This specifies where you want the products to be excluded. The following are the values: NEVER if you want this product to never appear in any campaigns and recommendations ALWAYS
Size	Optional	String		The size of the product
Color	Optional	String		The color of the product
SourceProductCategoryNumber	Required	String	ProductCategory:SourceCategoryNumber (or leave empty if you use the ProductCategoryXRef feed)	The Lowest level of the category where this product belongs. If a product belongs to multiple categories, you must leave this field empty and provide a XRef data feed separately.
DateCreated	Optional	Datetime		The date at which the record was created.
Custom attributes	Optional	Any (float, datetime, string, boolean)		Custom attributes that you want to use inside the CDP application. To get this customization, contact your CDP CVM.

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Product feed structure

Field name	Importance	Data type	Referential integrity	Description
SourceProductNumber (key)	Required	String	TransactionItem:SourceProductNumber, Webtag:SourceProductNumber	The unique identifier of the product in your data. Note In 360 Profiles, the Transactions tab does not display the entry for a transaction if a matching record for the transaction does not exist in the Product table.
Name	Recommended	String		The name of the product.
Description	Optional	String		The description of the product.
ProductURL	Recommended	String		The URL of the product. If your SKU level product does not have a specific URL, use the parent URL of the product.
ImageURL	Recommended	String		The image URL of the product that links it to only the image and not the page where the image is displayed. Note If you send data to CDP, this field displays the image of the products that you have purchased through the Customer 360 transactions tab.
ParentProductNumber	Recommended	String	Product:SourceProductNumber	If the record is for a SKU that is a variation of a parent product and the product shares a single web page with other children-SKU of the same parent, populate the SourceProductNumber of the parent product.
SourceBrandNumber	Recommended	String		The identifier of the brand. This can be the manufacturer’s brand or the store at which this product was sold.
BrandName	Recommended	String		The name of the brand. A SourceBrandNumber can only have one unique BrandName.
MSRP	Optional	Float		This is the Manufacturer’s Suggested Retail Price (MSRP) of the product.
ListPrice	Recommended	Float		This is the price that you list on the website and show to your customers. You can include this price in any dynamic content. For example, product recommendations that contain prices.
SalePrice	Recommended	Float		This is the price that includes any special, temporary discount that you provide to the customer. For example, holiday sales. If there are no ongoing sales, the SalePrice is equal to the ListPrice.
SaleCondition	Optional	String		This is the sale condition of the product. For example, new, used, or refurbished.
Availability	Required	String		The availability of the product. The following are the values: in stock available available for order preorder
AvailableQty	Required	Integer		The number of products that are currently in stock.
RecoStatus	Required	String		This specifies where you want the products to be excluded. The following are the values: NEVER if you want this product to never appear in any campaigns and recommendations ALWAYS
Size	Optional	String		The size of the product
Color	Optional	String		The color of the product
SourceProductCategoryNumber	Required	String	ProductCategory:SourceCategoryNumber (or leave empty if you use the ProductCategoryXRef feed)	The Lowest level of the category where this product belongs. If a product belongs to multiple categories, you must leave this field empty and provide a XRef data feed separately.
DateCreated	Optional	Datetime		The date at which the record was created.
Custom attributes	Optional	Any (float, datetime, string, boolean)		Custom attributes that you want to use inside the CDP application. To get this customization, contact your CDP CVM.

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If this content did not answer your questions, try searching or contacting our support team for further assistance.

Product feed structure

Field name	Importance	Data type	Referential integrity	Description
SourceProductNumber (key)	Required	String	TransactionItem:SourceProductNumber, Webtag:SourceProductNumber	The unique identifier of the product in your data. Note In 360 Profiles, the Transactions tab does not display the entry for a transaction if a matching record for the transaction does not exist in the Product table.
Name	Recommended	String		The name of the product.
Description	Optional	String		The description of the product.
ProductURL	Recommended	String		The URL of the product. If your SKU level product does not have a specific URL, use the parent URL of the product.
ImageURL	Recommended	String		The image URL of the product that links it to only the image and not the page where the image is displayed. Note If you send data to CDP, this field displays the image of the products that you have purchased through the Customer 360 transactions tab.
ParentProductNumber	Recommended	String	Product:SourceProductNumber	If the record is for a SKU that is a variation of a parent product and the product shares a single web page with other children-SKU of the same parent, populate the SourceProductNumber of the parent product.
SourceBrandNumber	Recommended	String		The identifier of the brand. This can be the manufacturer’s brand or the store at which this product was sold.
BrandName	Recommended	String		The name of the brand. A SourceBrandNumber can only have one unique BrandName.
MSRP	Optional	Float		This is the Manufacturer’s Suggested Retail Price (MSRP) of the product.
ListPrice	Recommended	Float		This is the price that you list on the website and show to your customers. You can include this price in any dynamic content. For example, product recommendations that contain prices.
SalePrice	Recommended	Float		This is the price that includes any special, temporary discount that you provide to the customer. For example, holiday sales. If there are no ongoing sales, the SalePrice is equal to the ListPrice.
SaleCondition	Optional	String		This is the sale condition of the product. For example, new, used, or refurbished.
Availability	Required	String		The availability of the product. The following are the values: in stock available available for order preorder
AvailableQty	Required	Integer		The number of products that are currently in stock.
RecoStatus	Required	String		This specifies where you want the products to be excluded. The following are the values: NEVER if you want this product to never appear in any campaigns and recommendations ALWAYS
Size	Optional	String		The size of the product
Color	Optional	String		The color of the product
SourceProductCategoryNumber	Required	String	ProductCategory:SourceCategoryNumber (or leave empty if you use the ProductCategoryXRef feed)	The Lowest level of the category where this product belongs. If a product belongs to multiple categories, you must leave this field empty and provide a XRef data feed separately.
DateCreated	Optional	Datetime		The date at which the record was created.
Custom attributes	Optional	Any (float, datetime, string, boolean)		Custom attributes that you want to use inside the CDP application. To get this customization, contact your CDP CVM.

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If this content did not answer your questions, try searching or contacting our support team for further assistance.

Product feed structure

Field name	Importance	Data type	Referential integrity	Description
SourceProductNumber (key)	Required	String	TransactionItem:SourceProductNumber, Webtag:SourceProductNumber	The unique identifier of the product in your data. Note In 360 Profiles, the Transactions tab does not display the entry for a transaction if a matching record for the transaction does not exist in the Product table.
Name	Recommended	String		The name of the product.
Description	Optional	String		The description of the product.
ProductURL	Recommended	String		The URL of the product. If your SKU level product does not have a specific URL, use the parent URL of the product.
ImageURL	Recommended	String		The image URL of the product that links it to only the image and not the page where the image is displayed. Note If you send data to CDP, this field displays the image of the products that you have purchased through the Customer 360 transactions tab.
ParentProductNumber	Recommended	String	Product:SourceProductNumber	If the record is for a SKU that is a variation of a parent product and the product shares a single web page with other children-SKU of the same parent, populate the SourceProductNumber of the parent product.
SourceBrandNumber	Recommended	String		The identifier of the brand. This can be the manufacturer’s brand or the store at which this product was sold.
BrandName	Recommended	String		The name of the brand. A SourceBrandNumber can only have one unique BrandName.
MSRP	Optional	Float		This is the Manufacturer’s Suggested Retail Price (MSRP) of the product.
ListPrice	Recommended	Float		This is the price that you list on the website and show to your customers. You can include this price in any dynamic content. For example, product recommendations that contain prices.
SalePrice	Recommended	Float		This is the price that includes any special, temporary discount that you provide to the customer. For example, holiday sales. If there are no ongoing sales, the SalePrice is equal to the ListPrice.
SaleCondition	Optional	String		This is the sale condition of the product. For example, new, used, or refurbished.
Availability	Required	String		The availability of the product. The following are the values: in stock available available for order preorder
AvailableQty	Required	Integer		The number of products that are currently in stock.
RecoStatus	Required	String		This specifies where you want the products to be excluded. The following are the values: NEVER if you want this product to never appear in any campaigns and recommendations ALWAYS
Size	Optional	String		The size of the product
Color	Optional	String		The color of the product
SourceProductCategoryNumber	Required	String	ProductCategory:SourceCategoryNumber (or leave empty if you use the ProductCategoryXRef feed)	The Lowest level of the category where this product belongs. If a product belongs to multiple categories, you must leave this field empty and provide a XRef data feed separately.
DateCreated	Optional	Datetime		The date at which the record was created.
Custom attributes	Optional	Any (float, datetime, string, boolean)		Custom attributes that you want to use inside the CDP application. To get this customization, contact your CDP CVM.

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