A WebTag service user can gain insights into customer behavior through a real-time tracking script and SDK, capturing various activities such as browsing, cart updates, and checkouts on your website. This first-party cookie-based system ensures direct and thorough data collection. With immediate understanding of customer interactions, you can personalize experiences, improve engagement, and enhance conversions effectively.
Capabilities
The following are the capabilities of the Customer Data Platform (CDP) WebTag service:
- Create a service user account through the CDP integration management platform to send data to the REST API. This account is essential for authentication and access to the DW tracker.
- Manage access keys through regular encryption of the bearer token using bcrypt hashing with 10 rounds of encryption every 24 hours on your client server-side. This process ensures successful requests to the tracker and meets a fundamental security requirement.
- Embed the WebTag script in your main page and subpages to start capturing customer activities. It can be implemented manually or dynamically through Google Tag Manager. This setup monitors all interactions from page views to cart and checkout activities.
- Integrate the SDK library to allow an external JavaScript file to load onto your website pages. This file includes code for configuring and triggering tracking events and data capture, ensuring that the latest script version is used for efficient tracking.
- Set conditional cookies to ensure that first-party cookies are established only during significant user interactions. This approach is essential for upholding privacy by avoiding tracking without meaningful engagement.
- Integrate event listeners to implement seven default tracking events such as login, logout, product browsing, category browsing, cart updates, checkout, and onsite search on sub-domain pages. This setup triggers automatic activation of the SDK, ensuring thorough tracking and data sharing with CDP by capturing user interactions.
- Use the Interactive Queries application for data validation when new custom types or data points are added to the CDP from the website. This tool confirms that data surfaces correctly within minutes, and ensures that data flow aligns with expectations and aids in troubleshooting issues as they arise.
- Limit entity access to restrict the WebTag service user to a predefined set of entities, such as Customers, Events, Transactions, Transaction Items, and Products.
- Activate real-time analytics to capture data and make it immediately available for analysis, providing instant insights into customer behavior and website performance. This feature is accessible only when real-time analytics are activated.
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