The Text Message feature enables you to engage with your audience through mobile messaging. You can send text (SMS) and multimedia (MMS) messages to contacts through the SMS provider plugin, Twilio

Campaign Studio provides two types of text messages:

• Template text messages: Sends text and multimedia messages to contacts through campaigns.
• Segment text messages: Sends text and multimedia messages to contact segments.

For sending text and multimedia messages from Campaign Studio, you must:

• Have a Twilio subscription
• Configure the Twilio plugin

After you complete the configuration, Campaign Studio displays the Text Messages tab in the Channels section in the left navigation menu.