Introducing Enhanced Geolocation for US customer addresses¶

Release category: Data Activation

Intended audience: This feature is designed for marketers and data analysts to enhance geolocation accuracy and operational strategies by leveraging the ZIP+4 extension for more precise targeting and insights.

What is new with Enhanced Geolocation¶

• Precision location with Zip+4: Get highly accurate mapping of US customer addresses and store locations. This ensures enhanced precision for omnichannel retargeting campaigns and enables you to reach your audience more effectively.
• Data warehouse migration: After the update, all new and recurring addresses will automatically include Zip+4. Additionally, you have the option to refresh your existing customer and organization address data with Zip+4 to fully leverage the Enhanced Geolocation feature.

Key benefits of Enhanced Geolocation¶

• Optimized data operations: Strengthen both customer and store address data by incorporating the additional ZIP+4 data point. This enhancement improves data quality to support more accurate marketing, analytics, and operational strategies.
• Audience accuracy: Refine your targeting strategies to filter and identify nearby stores with a more precise radius by incorporating the ZIP+4 code. This optimization leads to more effective targeting and improved campaign outcomes.

The Enhanced Geolocation feature is designed to empower your business with the precision and insights needed to excel in today's competitive landscape. For detailed implementation instructions, visit the documentation.

Introducing IRE Rulesets and Visualization with the IRE MasterCustomer Staging View¶

Release category: Profiles and Data Unification

Intended audience: This feature is designed for IT and data engineers, customer teams, marketing specialists, and operations managers to standardize and optimize data processing rules without impacting live data.

What is new with the IRE MasterCustomer Staging View¶

• Simulate rule changes: Effortlessly simulate adjustments to your Identity Resolution rules and instantly observe their impact on your customer count.
• Enhanced visibility: View results in the IRE Staging View within Interactive Queries to understand the effect of rule modifications on your data and make informed decisions.
• Empower users: Get assistance from Acquia Professional Services throughout the simulation process, and execute rule changes in the Staging View.

Key Benefits of IRE MasterCustomer Staging View¶

• Informed decision making: Make data-driven decisions by visualizing the impact of rule changes prior to implementation.
• Risk mitigation: Reduce the risk of unintended consequences by testing multiple combinations of changes in a controlled environment, with assistance from Acquia Professional Services.
• Improved strategy: Enhance your strategic planning with precise insights into the dynamics of customer data.

As your business expands and customer behaviors evolve, it is essential to adjust your Identity Resolution rules. This feature offers the flexibility to integrate new data sources and adapt to evolving customer patterns confidently.

Acquia encourages you to explore the IRE MasterCustomer Staging View to see how it can transform your workflow. For detailed implementation instructions, visit the documentation.

Introducing the new native TikTok connector¶

Release category: Integration and Data Collection

Intended audience: This feature is designed for marketers, data analysts, and IT specialists. It aims to help them efficiently create, manage, and synchronize audiences for TikTok advertising through seamless integration with the Customer Data Platform (CDP).

What is new with the native TikTok connector¶

• Seamless data integration: Build seamless downstream data integration with the new TikTok connector.
• Audience data synchronization: Synchronize scheduled or ad-hoc campaigns with your TikTok data list to empower marketers to reach new audiences effortlessly.
• Self-service integration UI: Experience a user-friendly interface to minimize reliance on manual effort and accelerate implementation.

Key benefits of the native TikTok connector¶

• Efficiency: Automate and streamline data processes to save time and resources.
• Flexibility: Select either scheduled or on-demand data synchronization to suit your campaign requirements.
• Empowerment: Empower your team to independently manage integrations and reduce reliance on external support with a self-service UI.
• Consistency: Benefit from standardized documentation that simplifies the setup process and ensures adherence to best practices.

By leveraging these enhancements, you can achieve better data-driven marketing outcomes with minimal effort. For detailed implementation instructions, visit the documentation.