This page provides information about how to use the TikTok outbound connector feature for the following scenario:

• Marketers and data analysts aim to efficiently create, manage, and synchronize audiences through Customer Data Platform (CDP) for TikTok advertising to transform manual processes and enhance campaign efficiency.

Integrating the TikTok connector in a native CDP-hosted setup

1. Sign in to the CDP user interface.

2. Click Integrations > Output Connectors.

3. Click Add Integration.

4. On the Destination page, select TikTokConnector.

   

5. Click Next.

6. On the Basic Information page, provide a name and description for your connector.

   

7. Click Next.

8. On the Credentials page, click Connect.

   The system redirects you to your TikTok Business Account portal.

9. On the TikTok Business Account portal, do the following:

   1. Provide your Ad Account access for Audience Management to CDP.

   2. Select the checkboxes for all the access options listed in the Audience Management section:

      • Read Custom Audience
      • Create and Update Custom Audience
      • Share Custom Audience
      

   3. Click Confirm.

      After successful connection, the system redirects you to the CDP user interface and displays the status as Connected.

      

10. Select the Acquia TikTok Ad Account Acquia INCXXXX to finalize the connector.

11. Click Publish to activate the connector.

12. Notify your marketing team that it is ready for use.

Configuring content fields in Campaigns+

1. Navigate to Actions > Campaigns+.

2. Proceed to  Step 5 in the Campaign Builder to configure columns. 

   

   You must select at least one value to enable downstream data transfer to the TikTok channel, as this is a mandatory requirement according to TikTok's policies.

   Note

   The Email Address and Phone Number content fields may be combined in the content. However, additional content fields such as First Name and Last Name are excluded, as they are not permitted under TikTok policy.

3. Click Next.

Verifying the TikTok connector in the destination in Campaigns+ 

Any integration setup created is visible in Actions.

1. Proceed to Step 6 in the Campaign Builder to add a destination channel.

2. On the Destination(s) page, click Add new destination channel.

   CDP displays a list of destinations that are configured for your environment.

3. Enter keywords in the search bar and apply the category filter to locate and refine the list of options.

4. To find your configured integration, enter Your Integration Name in the search field.

   CDP displays your configured integration in the search results if it is properly configured.

5. To verify the TikTok integration, ensure it aligns with your intended setup. 

   Confirm that all required parameters and settings are correctly applied before proceeding.

Verifying the CDP audience in TikTok

1. Proceed to Step 7 in the Campaign Builder to start a test campaign.
2. Click Send Now.
3. Access your TikTok Business Account and select the Ads Account that is linked to CDP.

4. Click Tool > Audience manager.

   

5. Track the progress of the campaign within TikTok.

   
   Note

   Some campaigns may require up to 48 hours to process due to TikTok's policies and API rate limits.

    

Using the TikTok connector