Using the TikTok connector

This page provides information about how to use the TikTok outbound connector feature for the following scenario:

Marketers and data analysts aim to efficiently create, manage, and synchronize audiences through Customer Data Platform (CDP) for TikTok advertising to transform manual processes and enhance campaign efficiency.

Integrating the TikTok connector in a native CDP-hosted setup¶

Sign in to the CDP user interface.
Click Integration > Instance > Output Connector.
Click Add Integration.
On the Destination page, select TikTokConnector.
Click Next.
On the Basic Information page, provide a name and description for your connector.
Click Next.
On the Credentials page, click Connect.
The system redirects you to your TikTok Business Account portal.
On the TikTok Business Account portal, do the following:
1. Provide your Ad Account access for Audience Management to CDP.
2. Select the checkboxes for all the access options listed in the Audience Management section:
  - Read Custom Audience
  - Create and Update Custom Audience
  - Share Custom Audience
3. Click Confirm.
  After successful connection, the system redirects you to the CDP user interface and displays the status as Connected.
Select the Acquia TikTok Ad Account Acquia INCXXXX to finalize the connector.
Click Publish to activate the connector.
Notify your marketing team that it is ready for use.

Navigate to Actions > Campaigns+.
Proceed to Step 5 in the Campaign Builder to configure columns.

You must select at least one value to enable downstream data transfer to the TikTok channel, as this is a mandatory requirement according to TikTok's policies.
Note
The Email Address and Phone Number content fields may be combined in the content. However, additional content fields such as First Name and Last Name are excluded, as they are not permitted under TikTok policy.

Content Table	Content Field	Required Export Format
Customer Attribute	Email Address	SHA256 encrypted
Customer Attribute	Phone Number	SHA256 encrypted
Customer Attribute	Mobile Phone	SHA256 encrypted
Customer Attribute	Primary Phone	SHA256 encrypted
Customer Attribute	Mobile Phone Validity	SHA256 encrypted
Customer Attribute	Primary Phone Validity	SHA256 encrypted
Customer Attribute	Secondary Phone	SHA256 encrypted
Customer Attribute	Secondary Phone Validity	SHA256 encrypted
Customer Attribute	Country Code	Field required along with any phone number, as TikTok requires this format in the process. For example: USA: +1 (XXX)-XXX-XXXX France: +33 X XX XX XX XX

3. Click Next.

Any integration setup created is visible in Actions.

Proceed to Step 6 in the Campaign Builder to add a destination channel.
On the Destination(s) page, click Add new destination channel.
CDP displays a list of destinations that are configured for your environment.
Enter keywords in the search bar and apply the category filter to locate and refine the list of options.
To find your configured integration, enter Your Integration Name in the search field.
CDP displays your configured integration in the search results if it is properly configured.
To verify the TikTok integration, ensure it aligns with your intended setup.
Confirm that all required parameters and settings are correctly applied before proceeding.

Proceed to Step 7 in the Campaign Builder to start a test campaign.
Click Send Now.
Access your TikTok Business Account and select the Ads Account that is linked to CDP.
Click Tool > Audience manager.
Track the progress of the campaign within TikTok.

Note
Some campaigns may require up to 48 hours to process due to TikTok's policies and API rate limits.

If this content did not answer your questions, try searching or contacting our support team for further assistance.