When a customer creates a profile account on a site, the system captures and stores the creation ID of the device as a first-party cookie. Customer Data Platform (CDP) implementations primarily rely on these first-party data captures and cookies saved by the site, as the platform uses embedded first-party cookies in the main domain. This occurs while customers remain logged in and are identified by the site during any visits they have with cookies.
This approach ensures that the system tracks the customers in accordance with the site's rules and policies to which the customer has agreed while creating a profile and consenting to default site tracking policies. By following these guidelines, the data is handled in compliance with first-party cookie regulations.
The following table provides details of the cookie for CDP:
| Name | Description | Duration |
|---|
a1ashgd | This is the first-party cookie identifier. | 1 year - auto extend |