Customer Data Platform (CDP) WebTag tracks visitor activities using first-party cookies. This page provides insights into the two methods used to implement the WebTag and explains how information is stored and used in the CDP system.

Understanding a cookie

Every time a user visits a website, a small text file is created and stored on their device to hold information about the visit. This text file is called a cookie, and it enables the server to recognize the user for authentication or tracking purposes.

Categories of cookies by function

 There are two main types:

• Authentication cookies that verify user identity
• Tracking cookies that monitor user behavior across sessions

Categories of cookies by origin

 There are two main types:

• First-party are created by the website server during your first visit. They store information about sessions, viewed pages, items, and login details, helping the website optimize the overall user experience.
• Third-party cookies are not created by the website server during your first visit. However, they do store information about sessions.

Customer Data Platform (CDP) WebTag tracks visitor activities using first-party cookies. This page provides insights into the two methods used to implement the WebTag and explains how information is stored and used in the CDP system.

Understanding a cookie

Every time a user visits a website, a small text file is created and stored on their device to hold information about the visit. This text file is called a cookie, and it enables the server to recognize the user for authentication or tracking purposes.

Categories of cookies by function

 There are two main types:

• Authentication cookies that verify user identity
• Tracking cookies that monitor user behavior across sessions

Categories of cookies by origin

 There are two main types:

• First-party are created by the website server during your first visit. They store information about sessions, viewed pages, items, and login details, helping the website optimize the overall user experience.
• Third-party cookies are not created by the website server during your first visit. However, they do store information about sessions.

Workflow of first-party cookies in CDP systems

When a customer creates a profile (glossary term, activate to view definition) on a site, the system records and stores the creation ID of the device as a first-party cookie. CDP implementations primarily rely on these first-party data captures and cookies saved by the site, as the platform uses embedded first-party cookies in the main domain. This process occurs while customers are logged in and identified during their site visits.

This approach ensures that the tracking aligns with the site's rules and the policies agreed upon by the customer when creating a profile and consenting to default site tracking policies. By following these guidelines ensures compliance with first-party cookie regulations.

The following table provides details of the cookie for CDP:

Consent Management Platform (CMP)

CDP WebTag works with any consent management system. Customer consent collection and management adhere to your governance and site policies. It is recommended to categorize the WebTag under first-party data policies, as this aligns with regulations like GDPR, CCPA, and other relevant state laws. This approach acknowledges and accepts your chosen level of data-sharing acceptance for personal information.