Introduction

• View user interactions in a warm-to-cold color scheme to see exactly how your web pages are performing.
• Get information on how visitors interact with your pages with three different heat map types:
  • Move: Shows where desktop visitors moved across the page with the mouse.
  • Click: Shows the points on the page where visitors tapped or clicked.
  • Scroll: Shows how far visitors scrolled down the page.
• Identify navigational problem areas so that you can make targeted improvements.
• Track up to a maximum of 1000 heatmaps sessions per page per month.
• View heatmaps for three months.

This document provides instructions on how to use Web Governance Heatmaps.

Prerequisites

Heatmaps is a script-based add-on, only admin users have permissions to set it up and add pages. 

For instructions, read Heatmaps setup.

Navigation

1. Log in to your Web Governance account.
2. Click Heatmaps on the main navigation bar.

Landing page

The landing page provides a detailed list of the pages that are tracked with Heatmaps.

View the heatmap

This section provides instructions on how to view the heatmap on pages that have heatmaps applied to them:

1. Open the Web Governance Browser Extension and navigate to the page with the heatmap.

   For more information, read Browser Extension setup.

2. Click Heatmaps (the flame icon) on the extension toolbar.

   The heatmap may not show much activity when it is first activated, the results begin to appear as external users browse the site.

   
3. Adjust the view settings:
   • Display Heatmap: Toggle the switch to turn the heatmap view OFF or ON.
   • Device Type: Select the type of device to track:
     • Mobile
     • Tablet
     • Desktop
   • Heatmap Type: Select the type of heatmap to view:
     • Move: This type of heat map shows where visitors move their cursor and where they linger on the page. This allows website owners to see where important content such as CTAs and advertisements should be placed for optimal impact. This type of heat map also gives the ability to identify areas that visitors tend to skim over.
     • Click: This type of heat map shows where visitors tap or click on the pages. This allows website owners to track clicks on links, images, and CTAs, and to identify navigational gaps that do not match visitor expectations.

Heatmaps reports

The available reports for heatmaps are:

• HTML Pages
  Inventory
  report
• Documents Inventory report

For more information, visit Heatmaps reports.

Additional resources

For setup instructions for Admin users, read Heatmaps setup.

Frequently asked questions

How to use Heatmaps

Frequently asked questions