Introduction¶

This document provides instructions on how to use heatmaps.

The Web Governance Heatmaps add-on is script-based. This means that only admin users have permissions to set it up. For the heatmap to work, the page has to be added by an admin user. Web Governance tracks up to a maximum of 1000 heatmaps sessions per page per month.

View the heatmaps with the Web Governance web browser extension. For instructions on how to install and use the web browser extension, visit Web browser extension.

For more information, visit Heatmaps setup.

The tool uses a warm-to-cold color scheme to show you exactly how your web pages are performing. Use heatmaps to get information on how visitors interact with your pages, identify problem areas, and make targeted improvements.

Choose between 3 different heat map types:

• Move: Shows where desktop visitors moved across the page with the mouse.
• Click: Shows the points on the page where visitors tapped or clicked.
• Scroll: Shows how far visitors scrolled down the page.

View the heatmap¶

This section provides instructions on how to view the heatmap on pages that have heatmaps applied to them:

1. Open the web browser extension and navigate to the page with the heat map.

   For more information, visit Web browser extension.

2. Click Heatmaps (flame icon) on the extension toolbar.

   

   The heatmap may not show much activity when it is first activated, the results begin to appear as external users browse the site.

   
3. Adjust the view settings:
   • Display Heatmap: Toggle the switch to turn the heatmap view OFF or ON.
   • Device Type: Select the type of device to track:
     • Mobile
     • Tablet
     • Desktop
   • Heatmap Type: Select the type of heatmap to view:
     • Move - This type of heat map shows where visitors move their cursor and where they linger on the page. This allows website owners to see where important content such as CTAs and advertisements should be placed for optimal impact. This type of heat map also gives the ability to identify areas that visitors tend to skim over.
     • Click - This type of heat map shows where visitors tap or click on the pages. This allows website owners to track clicks on links, images, and CTAs, and to identify navigational gaps that do not match visitor expectations.
     • Scroll - This type of heat map shows how far visitors scroll down on the pages, which can help website owners to calculate the ideal length of a webpage, identify if visitors reach the content placed below the fold, and see if the page has a false floor. It also allows website owners to track where visitors spend most of their time and where they lose interest.
   • Snapshot time: Click to define the time period snapshot for heat map activity. The selections are:
     • Last week
     • Last month
     • Last quarter
     • Last half year
     • Last year

Heatmaps reports¶

The available reports for heatmaps are:

• HTML Pages Inventory report
• Documents Inventory report
• Links Inventory report.

For more information, visit:

• Report center
• Heatmaps reports

My Scheduled Reports¶

This section shows the reports that are scheduled to be delivered to the active (logged-in) user after each scan.

1. On the same row as a report, click the gear icon.

   The Schedule Report page opens.

   
2. On the same row as a domain, tick the box to select it. The selected report for that domain is sent after each scan.

For more information, visit Heatmaps reports.

Additional resources¶

For information about how to set up heatmaps, visit Heatmaps setup.