Metadata is information that describes and defines assets. It's in three formats: IPTC, XMP, and Exif. Metadata is as important as the assets themselves because it's a key component of the Acquia DAM (Widen), allowing you to easily search for and find assets. When you perform a search, all metadata is searched. Assets are assigned to metadata types while metadata fields provide more details about assets.
Metadata is customizable for each asset and is set up to meet your site's specific needs. For example, a photo of a product may contain metadata for the product name, product number, photographer, and description. A video asset may contain metadata for location, producer, language, and description.
In search results, click an asset to view metadata on the Asset Details page or in Asset Digest.
If DAM admins have enabled the Display Exif and IPTC Data feature, you'll see IPTC and Exif metadata tabs on the Asset Details page. The IPTC tab will not display for DNG files, however.
If you'd like, metadata can also be displayed on asset thumbnails in search results when you show details. Contact the DAM Customer Support team to request this and check out our brief video to learn more about metadata.
Learn more about adding metadata in the Upload and Tag video in Acquia Academy.
After you place an order, you can export the metadata for assets in the order from the order pickup page. To export metadata for assets in an order:
We follow the Dublin Core Metadata Initiative (DCMI) when determining metadata best practices. Best practices include:
If this content did not answer your questions, try searching or contacting our support team for further assistance.
Sat Jul 05 2025 02:31:35 GMT+0000 (Coordinated Universal Time)