Introducing the new native TikTok connector¶

Release category: Integration and Data Collection

Intended audience: This feature is designed for marketers, data analysts, and IT specialists. It aims to help them efficiently create, manage, and synchronize audiences for TikTok advertising through seamless integration with the Customer Data Platform (CDP).

What is new with the native TikTok connector¶

• Seamless data integration: Build seamless downstream data integration with the new TikTok connector.
• Audience data synchronization: Synchronize scheduled or ad-hoc campaigns with your TikTok data list to empower marketers to reach new audiences effortlessly.
• Self-service integration UI: Experience a user-friendly interface to minimize reliance on manual effort and accelerate implementation.

Key benefits of the native TikTok connector:¶

• Efficiency: Automate and streamline data processes to save time and resources.
• Flexibility: Select either scheduled or on-demand data synchronization to suit your campaign requirements.
• Empowerment: Empower your team to independently manage integrations and reduce reliance on external support with a self-service UI.
• Consistency: Benefit from standardized documentation that simplifies the setup process and ensures adherence to best practices.

By leveraging these enhancements, you can achieve better data-driven marketing outcomes with minimal effort. For detailed implementation instructions, visit the documentation.